Loved by Women and Girls just like you...

Our accessories are conversation starters.  Our soaps aren't just pretty; they uplift, cleanse, and calm your skin and your spirit. And, our water will leave you hydrated, focused and energized.  From matching backpacks for your team, sorority church group to joy-themed self-care bundles -- everything is thoughtful, meaningful and designed to delight! We invite you to enJOY!!!

Jasmine Wardlaw, CEO - The Joy Store III

Lauren W.O.

My friend and her grandma loved the Andrea Tote bag! They're a hit!

Princess C.

My daughter was smiling ear to ear and couldn't wait to show her gymnastics team!

Kimber L.

I was so thankful to get this beautiful bag. It's so well-made.  Im sure all my friends are going to ask 'where did you get this?'

Real People, Real Joy!

Great for gifting, church groups, family gatherings, teams and sororities who want style, quality and unique swag!